seg‧men‧ta‧tion/ˌseɡmenˈteɪʃən, -mən-/ noun[UNCOUNTABLE] when something divides or is divided into smaller parts segmentation of ▪ the segmentation of society
noun COLLOCATIONS FROM CORPUS NOUN market ▪ Last year he successfully introduced the concept of marketsegmentation into a major corporate division. ▪ The chapter begins by explaining the importance of marketsegmentation within the study of marketing. ▪ The second way in which imperfect competition can affect trade is through marketsegmentation. ▪ Two key elements that have been incorporated into the pre-packaged systems are a scorecard and marketsegmentation. ▪ When I was ready to implement marketsegmentation, I went back to many of these same people. ▪ In each case, marketsegmentation offers an answer to the marketer. ▪ When I would hear of problems, I would often blame them on our past failure to do marketsegmentation. EXAMPLES FROM CORPUS ▪ Market segmentation is then defined and two main segmentation criteria are explained. ▪ The second way in which imperfect competition can affect trade is through market segmentation. ▪ The spacing of words gives an appearance of sharp segmentation, of beads on a string that can be measured and defined. ▪ This segmentation basis can be explained thus: * People may seek the benefits that products provide, rather than the products themselves. ▪ When I was ready to implement market segmentation, I went back to many of these same people. ▪ When I would hear of problems, I would often blame them on our past failure to do market segmentation.